I know. Yes. I know. You spell Colourful with a U. Unless you’re Danish (or American). You will love the extra fine 100% Italian merino wool, Portuguese manufacture with fair wages and no discrimination, garment dyeing and pre-washing and, most importantly of all, 5% of proceeds go to Colorful Standard’s football club and foundation in the Democratic Republic of Congo, FC Masi Manimba.

SS23 is all about a super fun, super colourful (with a U) sweat programme. Get involved in all the Flashdance/Kids of Fame vibes