Beams Plus
Beams is back in the building for AW23. One of Japan’s finest heritage brands, Beams started as a small shop in the Harajuku district of Tokyo in 1976 and is now a major retail force in the country. They don’t just have a shop in Tokyo, they have a street. This is a perfectly executed Japanese interpretation of stateside preppie classics and outdoor Americana.
In a palette of naturals, burnt orange and indigo, expect down jackets, patterned knits, flannel shirts, cashmere wool pants and socks. And, given its elevated status in the menswear world, the pricing is extremely keen.
In a palette of naturals, burnt orange and indigo, expect down jackets, patterned knits, flannel shirts, cashmere wool pants and socks. And, given its elevated status in the menswear world, the pricing is extremely keen.