Welcome to the world of Sunray, a Japanese sportswear product by way of Newquay, Cornwall. This is definitely one for the afficionados. All jersey is knitted on an antique loopwheel machine (only two left in the world) which only produces 1m of jersey an hour. The slow, tubular knitting means no side seams and no tension, so they won't twist. And, most importantly, the hang tag's wool yarn comes from a herd of rare organic sheep on Dartmoor. Just so you know.
As ever, new colours in the Haleiwa and Lanikea. Brand new tee Olowahu, after yet another beautiful stretch of Maui’s coastline, is 280g cotton in Heather Grey.