SS25 is Damson on their very best form. With a collection that references Victorian circuses, old English fairgrounds and picnic chic, expect a glorious palette of red, white and blue with playful stripes, floral ginghams, embroidery and a touch of signature leopard.  We heart Damson Madder.

Founded by fashion veteran Emma Hill in 2020, Damson Madder is a British brand, focussing on slower, more considered and responsible fashion, with innovative design at the centre of their collections. The name comes from the names of Emma’s favourite colours in from her first designs: ‘Damson’ (plum) and ‘Madder’ (the rubia tinctorum flower, which is a natural source of red dye).