Stine Goya's motto 'Fashion must be playful' is our new mantra. Stine Goya is Danish, studied Fashion Print at St Martins in the late 90s and founded her eponymous label in 2006. It has been quietly building momentum, combining beautiful shapes, striking pattern and effortless Scandinavian cool and is now firmly on the fashion cognoscienti radar. Make like Hailey and Kendall and snap up one of her signature knits.
This season’s Pre Fall collection, titled YOUR FREEDOM – MY LOVE is a call to embrace freedom in its boldest and fullest forms. Stine invites us to step into a room as our most authentic selves (and Lord knows, that’s just how we like to enter a room). Favourite, favourite pieces include the Cornelia coat, the Amelia dress, the Jesabelle pant and the mad, mad, wonderful Liw top and Debra pants. Accessories are off the scale brilliant.