Palmes has its aesthetic deeply rooted in tennis culture. What was the plan at the start with the label?
Palmes came from an idea of showing tennis as a sport and culture in a more progressive and forward-looking perspective. Coming from skateboarding myself, I had this idea of tennis being quite elitist and conservative, mainly because that's just how it's always been presented in popular culture, media and fashion. And I think many people don't play tennis for that reason, because they can't relate to its surrounding culture. With Palmes, we seek to hint towards whatever we find ourselves into at any given moment, be it from the spheres of art, architecture, design, skateboarding, music or the like, bringing these elements into tennis for a more open and relatable feeling which we hope will essentially get more people out there on the tennis courts.