We love the clothes. We love the ethos. We love their mission statement to 'build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis'. And we love founder Yvon Chouinard and his whole intrepid thing. This is practical clothing with a conscience.
This season we're very excited to be launching Patagonia's running collection. If you haven't got the exercise bug over lockdown, this will definitely get you fired up.