A Little Bit about Daydress
Gabby Deeming, then Creative Director at House & Garden, tacked a cheeky holiday onto the end of a work trip to Delhi, and spent a few days in Jaipur. This proved the formative visit that was the impetus for Daydress, founded in 2017. In Jaipur, a centre for the active textile scene in India, Gabby discovered artisans from block printers to hand-weavers with skills almost extinct in Europe
‘My head was turned by the piles upon piles of brightly coloured block-printed cottons for sale, so I picked a pretty one, took it to a tailor and asked him to make me a perfect shirt dress, with pockets, a tidy little collar and buttons all the way down the front, and that was the first Daydress.’
Gabby set about creating her own garments, exploring these crafts with her own unique block printed designs and by 2021 Daydress became her full time job. Intent on celebrating and elevating the block-printed dress, Gabby now spends 6 months of the year in Jaipur, working closely with a small, family run business to ensure the immaculate production of each piece.