Q&A with Pernille Corydon
Pernille Corydon is a classic Scandinavian collection: understated, super wearable and really nicely priced. We sat down with the jewellery designer herself and talked design, Denmark and the Project Space.
Pernille Corydon is a classic Scandinavian collection: understated, super wearable and really nicely priced. We sat down with the jewellery designer herself and talked design, Denmark and the Project Space.
You were one of our very first customers in the UK, we were very proud when we first started working together. We love how you are so creative with your space and windows and you actually work with quite a few Danish brands too. Once we knew you had a space to do a pop-up, we thought it would be the perfect fit for us and seeing as we go a long way back in our relationship too.
I have been interested in jewellery and design since I was a child. I spent a lot of time by the ocean, finding stones, seashells and seaglass. I used them to make small installations and jewelry for my Grandma. I also spent a lot of time looking at my Grandma's jewellery box. I haven't got any formal training, but I spent two years at a creative school where I learned to make pottery and jewellery and I drew and painted a lot.
When I make a new piece of jewellery I normally draw a sketch. After that I think about the surface. Should it be polished, matte or brushed, or a combination. Sometimes I make the first prototype, and sometimes it is enough with a technical drawing. My jewellery is produced in a small factory outside Bangkok and I often go there to start up and finish a collection. I work with them in relation to finding the optimal production method.
I use my eyes a lot every day. I get inspiration wherever I go. I travel a lot, because when I'm outside my comfort zone, it is like my mind works in a different way. I'm more open to what I see.
I also look a lot at all the women I see. When I look at a woman I often think about what will look nice on her. I also find a lot of inspiration in nature, and in architecture.
I always use silver and gold plated silver. Stones I often find when I travel.
I really like the design process. I love to go into that zone where everything is possible and the ideas start to take shape. I love that I'm able to travel and work at the same time.
I'm a big part of the company, so I work with everybody who's employed in the company, both in Denmark and outside Denmark. I work very closely with the factory in Bangkok.
It is hard to describe a typical day, because my days are very different depending on which phase I'm in. When I'm working on a new collection I often work from home, because I need the peace and quite it gives. When my focus is on running the business I'm at the office participating in the work there. I also travel a lot, so that is also a part of a typical day.
I think the Danes have a very playful approach to wearing jewellery. We try to tell a story about who we are by wearing jewellery. We wear it to reflect our mood. Sometimes we are understated and sometimes we go all in.
We wear a lot of jewellery and combine it in all different ways to tell the story about who we are. We are not afraid of combining metals and surfaces.
I chose that area because it is a very nice area in Copenhagen. It is typical Copenhagen with a nice, relaxed atmosphere and a nice combination of restaurants, coffee shops and small independent stores.
My favorite piece at the moment is the Edith necklace. It is named after my Grandmother who was a very special lady. Very strong and delicate at the same time.
I actually don't have anybody in mind. It made me very proud when my son pointed out a lovely lady in Barcelona's streets this summer and she was covered in my jewellery. It makes me happy that I can make jewellery that a lot of women can relate to and use every day.
My two children.
I grew up in a small town surrounded by the ocean on all sides. The light and the nature is therefore a big part of me. My hometown is a very quiet and peaceful town, but there was not much to do. I think that is why my mind generates a lot of ideas all the time.
I loved it there, but it also gave me the wanderlust I have in me today.
Hopefully I can keep on making new jewellery and making the company grow outside Denmark.