Founded in 2006 by brothers Roy and Ryan Seiders, the Yeti brand is the result of a lifetime of practical and extensive, if inadvertent, R & D by the Texan siblings. They learnt entrepreneurship from their father. In 1977 Roger Seiders, a former High School teacher, keen fisherman and entrepreneur, invented FlexCoat, an epoxy coating for fishing rods, because he couldn’t find a coating on the market which met his exacting requirements. The boys accompanied him on trips to trade shows, witnessing the full process of bringing a product to market. They learnt their love of the outdoors from a childhood in idyllic sounding Driftwood (a small town outside Austin), hunting, fishing and roaming. They learnt their problem solving from their dad, whose mantra has served them well:
“Make it. If you can’t find what you want, make it”.