Damson grows up for Pre Fall. Tee shirts and cute accessories keep its playful edge but sophisticated outerwear and clever knits bring a more fashion forward feel to the collection. We’re loving mix and match stripes and argylles. 

Founded by fashion veteran Emma Hill in 2020, Damson Madder is a British brand, focussing on slower, more considered and responsible fashion, with innovative design at the centre of their collections. The name comes from the names of Emma’s favourite colours in from her first designs: ‘Damson’ (plum) and ‘Madder’ (the rubia tinctorum flower, which is a natural source of red dye).