Le bon fil (the right yarn). Les bonnes couleurs (the right colours). Les bons motifs (the right patterns). Le bon savoir faire (the right know how). OK. French lesson over. These are socks, beautifully made in France, in beautiful colours with beautiful designs. Les bonnes chausettes (the right socks). So we're not quite sure why they're called Bonne Maison (the right house).
As ever, lovely colours, lovely graphics.