The Summer sunshine that is Damson Madder continues to shine with hot colours, cheerful stripes, bright Madras checks, conversational tees and fun, fun, fun accessories.

As Summer prepares to exit, enter stage right, Damson Madder for AW26. This is a collection which celebrates Damson’s considerable strengths in practical, and charming outerwear with super cute gingham pants, playful plaid dresses and ticking stripe skirts. The palette is khaki, olive, pale blue with splashes of red. And expect signature detailing throughout.

Founded by fashion veteran Emma Hill in 2020, Damson Madder is a British brand, focussing on slower, more considered and responsible fashion, with innovative design at the centre of their collections. The name comes from the names of Emma’s favourite colours in from her first designs: ‘Damson’ (plum) and ‘Madder’ (the rubia tinctorum flower, which is a natural source of red dye).