Tell us about the original inspiration behind Jao Brand and how you got started.
Jao was inspired by an impulse I had to be able to wash my hands when I was working in the field (as a videographer), and not near a faucet. This was before the idea of hand sanitizers was even in the marketplace, like 1994. My father at the time had retired from his job as a chemist in research and development, and had built himself a small lab to do R&D work for private clients. He decided to work with me on our instant hand wash. We worked together formulating this and by the time we got our formula right, Purell had hit the mass market. We were the first hand sanitizer to use essential oils, and to market our product as multipurpose. This came about because my husband began using Jao Hand Refresher as his aftershave, while I was putting it on a cotton pad and wiping off the NYC summer grit from my face! It worked fantastically well.
The multi purpose idea appealed to me, as I do not like to buy products and then not use them. I hate all the clutter. Not to mention the waste! So it became the ethos of the idea behind the brand. Each product must solve a problem, and be useful in a few ways. It also allows creativity for the user to discover best uses. It makes the whole process of using the products more personal and necessary in someones life