Haikure, founded in 2011 with a name drawn from the Japanese 'haiku' poetic form, is an Italian outfit which epitomises minimal and fashion forward denim. All cotton is certified organic and BCI (better cotton initiative which promotes sustainable farming practices). 

For AW25 we're embracing the prettiest pink to sit alongside the denim. Let's introduce all the styles: brand new Bibi is a washed barrel leg; Bonnie's a classic 5 pocket straight leg in blush wide wale cord; there's boyfit Betty in the softest rose denim and Bethany loose fit in denim for the fashionistas.