Barbour White Label is in the building. Founded in South Shields in 1894, Barbour is now a 5th generation family owned business, still based in Simonside. With roots in classic English outdoor wear, the business now extends beyond its traditional roots. White Label (formerly called Made for Japan) is the slimmer, boxier and more urban take on the Barbour we have known and loved. Find shirts, jumpers, scarves, hats alongside the famed waxed jackets.