Edwin
Edwin's latest offering is all about key pieces: the double-layer wool Mac in just the right shade of charcoal, the bestselling Sebastian overshirt available this season in two colours, and the Roni ribbed sweater in a seasonally friendly oatmeal. On the denim front, we have the bestselling regular tapered fit in four options, and brand new for autumn we have the loose fit in a rinsed indigo.
After the Second World War Mr Tsunemi founded a denim business, selling imported used American denim (laundered and mended) to his Japanese customers. In 1961 he launched his own brand (mixing the letters in DENIM to get EDWIN) to maintain the genuine US article for fit, wash and quality with Japanese production. And from there his denim manufacture has developed with style and technique, making decades of jeans we wouldn't want to be without.
