It appears to have taken a very short moment for Minus to have found a place on our rails and in our hearts. This little Danish brand carries some key Scandinavian handwriting on its cleverly designed sleeves but at a fraction of the more usual Nordic price. Love it.

Minus get AW25 off to a very strong start with a touch of 70s inspired dress up. Maxi skirts, slinky shirting and beaded knits. Shelley Hack eat your heart out.