We are lucky to have a room in our shop that lends itself to having a make-over, so every few weeks we change it up, give it an overhaul and showcase something totally different. Sometimes brands come in and do their thing, sometimes we pull it together ourselves, but it is always something wow and not to be missed.
Right now we're a card shop with a bunch of new greetings cards and a bunch (or two) of balloons for good measure. Carefully sourced cards from humour and pop-up to sympathy and scratch-n-sniff are right this way.