Beams is back in the building. One of Japan’s finest heritage brands, Beams started as a small shop in the Harajuku district of Tokyo in 1976 and is now a major retail force in the country. They don’t just have a shop in Tokyo, they have a street. This is a perfectly executed Japanese interpretation of stateside preppie classics and outdoor Americana.

SS24 sees Beams Plus nailing their Ivy League aesthetic to the Hyannis Port mast. Key styles are Ankle Cut pants and 3 Button jackets in both grey wool and preppie favourite navy seersucker (a suit or separates option); knitted polos and half zip knits. Core Eastern seaboard classics Oxford shirts, sweats and 6 panel caps join the lineup.