YMC

Founded in 1995 by Fraser Moss and Jimmy Collins, British brand YMC ("You Must Create" your own design style) is renowned for its easy-to-wear pieces. Inspired by a love and knowledge of subversive music and arts and a post punk attitude, YMC clothes are identified by a keen eye to detail and a strong creative spirit. Embroidery is a key theme for SS22. See embellishment on the Malik, Military and Idris shirts. Legwear is based around the Elva and the Tearaway jean. And the TV raglan tees make a welcome return.