Shetland Woollen Co.
Shetland wool has a reputation for being marvellous but not necessarily extraordinarily comfy; the clothing equivalent of muesli or fell running or management courses. Step forward Shetland Woollen Co, who brush the lightweight wool multiple times for a super soft, textured handle. The classic crew has been favoured by JFK, George Bush Jnr and Mick Jagger (take your pick of these stellar role models). Rob’s picked two colour stories: Warm (camel and burnt umber) and Cool (heron, sky and charcoal).