POP Trading Co.

Part of the Dutch skate mafia (best mates and neighbours of fellow Hambledon Basement residents by Parra), Pop Trading was founded in Amsterdam in 2013 with the self proclaimed mission of : “shaping today’s field of skateboarding on our own terms, supporting emerging talent in Benelux and aiming to push the culture forward.”

This season they’re pushing forward with the Burlington knitted crewneck, the Plada fleece and the Alex puffer jackets. And there are logo tees for the Pop devotees.