Naya Rea is something of a lockdown win for us. Based in London, but selling out of New York, we feared we could never justify the trip to NYC to see the collection. But Zoom has made transatlantic voyagers of the Hambledon buying team and we are delighted to welcome Naya Rea for SS22. Born and raised in Siberia, her designs draw on the folklore, colours and textures of her native country. But don’t imagine an exercise in national costume, this is proper fashion design: beautiful, whimsical, interesting.