BASICS BUYER'S GUIDE:
What does "basic" mean to you this season?
First of all I don't see any of our pieces as "basic". Everything down to our plain white t-shirts have gone through a considered process to get them to look and feel the way they do. The basement has always been underpinned with these pieces. I've always been about looking closer because what at first glance looks ordinary rarely is. We buy with our hands as well as our eyes.
Sweatshirt or jumper?
Definitely both. Knitwear comes in so many guises these days and with labels like NN07 and Universal Works dropping clever and very wearable hybrids every Autumn we are looking at wool product a lot more closely. Layering is key with our ever changing climate. And we are fortunate to work with Sunray for our jersey. Need i say more?
Which brand does basics best?
All of our labels incorporate easy to wear everyday garments so it's difficult to pick one out. We love a category brand as it allows us to really deep dive into production values and nerd out a bit. I think if I had to pick a brand that stands at the top of their game it would be Porter Yoshida. We are immensely proud to sell their product.
Who's your basics style icon?
It changes all the time. It could be the Japanese buyer wandering around a trade show, or the guy sitting across the departure lounge: I'm always looking for something to steal.
What's the best basic you own?
The thing that spends the most time in the washing machine is currently a pair of Pilgrim Salathe pants in olive.