Provenance: Thing Fabrics
Our latest menswear arrival in the Basement is a masterclass in Japanese detail and quality.
Based in Imabari (more of which later), the concept of Thing Fabrics is a modern interpretation of Imabari’s traditional regional fabric of terry towelling. Applied most generally, and obviously, to towels, Thing Fabrics have produced a simple, pared down collection of towelling apparel, comprising relaxed tees and shorts.
The towel making industry in Imabari started in 1894 with the vision of two brothers, Abe and Mitsunosuke Heisuke, who saw the potential of a transition from their core business of cotton flannel production to innovation in terry towelling. Over the next 100 years Imabari dominated the sector. However cheap imports from China and South Korea in the 1990s led to the demise of a number of factories and the Japanese Ministry of Economy, Trade and Industry instigated the Towel Meister System (a towel sommelier as it were) as part of its efforts to promote and protect indigenous industry. In 2006 brand strategist Kashiwa Sito established the Imabari Towel Recovery Project, setting quality standards and a graphic mark to signify these standards, a kind of appellation controlée for the industry. With these innovations the region’s global preeminence was underlined. More than 100 factories now operate in Imabari, producing 60 percent of Japan’s terry towelling and exporting internationally.
Check out the relaxed tee, the shorts and, because this is a terry towelling collection, three sizes of the world's very best towels. Colours are suitably restrained and Japanese. Choose from black, grey, olive and light grey.