You know how much we love a seasonal theme. And you know how much we love an excuse to switch it up chez no. 10. And, surely by now, you know how much we love a pinboard (utilising real or virtual drawing pins, we’re not fussy). Welcome to the new season as evidenced by a sparkly new Pinterest board, some beautiful fresh homeware and fashion and a cheeky remerch of the shopfloor.
With a small nod to Fellini (our muse is more Sophia Loren than Anita Ekberg) but a greater nod to the beauty of the Amalfi coast, by way of the Via Appia and the rolling hills of Umbria, this is a board which positively shouts our longing for a return to sunny Summer holidays in Southern Europe. If you can’t make the trip in the real, and you have already binge watched the whole series of Stanley Tucci and his culinary travels, let us help you recreate something of the sweet life in our slightly more northerly climes. We’re all about Renaissance paintings, grand Tuscan interiors, Roman sculpture with a cheeky Campari and plate of linguini on the side.
Harriett’s been at her framing again. This is how the Dolores Umbridge wall is looking: part inspiration and part reflection on all the good stuff in store. Think bright and breezy and all the positive vibes. Get involved in cheering seersucker table linen with brightly coloured glasses; cook stripey pasta and serve on stripey plates. Or make your very own fresh pasta. We’ve got cookery books and genuine Italian ravioli moulds to show the way. Sit under pretty sunshades during the day and when the light starts to go on those long evenings in the garden, light some cheering candles (scented or otherwise). And sit soft on a whole heap of beautiful cushions.
The jewellery refresh (think primary poster paints and bold swooshes and squiggles) has set the tone for the season upstairs on the Womenswear floor. We are fully, all about and all over colour for SS22. And it’s very hard to single out any one collection for special mention, they are all so good. Get your jolly accessorising from Beck Sondergaard (hair claws in summery brights, straw bags and silly pyjamas). Get your playful sets from Bellerose and Hunkon, get your dress up sets from Stine Goya. Get your full on holiday vibes from, new to The Hambledon, Greek Archaic Kori and Pearl & Caviar. And, as ever, beautiful basics from American Vintage and Hartford.
Rob most definitely has a feeling for Summer. Reception leads the way with printed shirts in brights and pastels; La Paz takes a more nautical route (all the better for sailing around Sardinia) with classic stripes and washed jersey; Thing Fabrics gives us some poolside luxe with immaculate towelling pieces; Carhartt are all about 50s inspiration. If you are looking for a more Talented Mr Ripley approach (and why wouldn’t you?) Hartford and NN07 have refined seasonal tailored shorts and beautiful shirting.
Browse the boards. And we’ll keep adding inspiration, and lovely new things to buy, throughout the season.
