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Focus On: Apiece Apart

Pre Fall '22

Welcome to our newest Womenswear arrival. The quite amazing Apiece Apart is another of our blessed lockdown wins: a New York brand shown, selected and bought from our Winchester office (by which I mean crowded stockroom) by the magic of Zoom, requiring Lucy to go absolutely nowhere on a gravity defying plane.

 

Shop Apiece Apart ►

The Brand

Sometimes a little peace and quiet is required. Sometimes elegance and calm is what we crave. Apiece Apart, which has been on our fashion radar for a few years, is a collection of classic wardrobe essentials, conceived to be packed in a single bag, to go anywhere and do anything. Although there is change and evolution with each season, the central idea is that the clothes will remain in your wardrobe for years to come, with older pieces intermingling seamlessly with the new. Lest this sounds a little too classic and simple, be assured that the fabrics, shapes and design details are beautiful and beautifully considered. These are clothes that you will absolutely long to throw on every single day.

The Collection

We’re starting very much as we mean to go on. Pre Fall 22 takes inspiration from a certain kind of mid-century outdoor living. Who isn’t utterly seduced by a photograph of Northern California’s Sea Ranch framed by the Pacific Ocean (I’m a 70s child and this is very much a nostalgic idyll). Who doesn’t want to row across a lake in rural Maine? These are clothes intended to help, rather than hinder, the living of a busy life. Expect a relaxed pant (the classic Merida, which is a perennial favourite and the surf pant). Pair with easy tops (the Lidia and Las Casas) or simple tees. Ditsy floral print and shirting stripe dresses offer a flavour of late Summer as we segue into Autumn. The Merel sweater (again a perennial piece, presented in different yarns and colours each season) is most definitely your new favourite knit.

A model wearing the cream Apiece Apart plain knitted Eco Nueva Merel jumper with cream trousers..

The Details

Where possible Apiece Apart use organic, ethically sourced and biodegradable fabrics, particularly linen, alpaca and silk, which use less water in production. Buttons are always natural shell or corozo (also know as vegetable ivory, corozo is sourced from palm tree seeds) and are also biodegradable. The designers are wonderfully obsessive about seams and garment construction (and we love, love, love immaculate production).

A close up of the Apiece Apart label which reads
A smiley portrait of the two Apiece Apart founders: Starr Hout and Laura Cramer.
A close up of the Apiece Apart label which reads
A smiley portrait of the two Apiece Apart founders: Starr Hout and Laura Cramer.

The Designers

Founded in 2015 by college friends Starr Hout and Laura Cramer, the collection is both a reflection of their design backgrounds (Hout as a fashion stylist and Cramer as a graphic designer and art director) but also of their disparate geograpical roots (Hout fromTexas and Cramer from Seattle). Apiece Apart does not demand a particular climate or lifestyle so that should serve us well with the vagaries of the British weather. Hout describes the collection:

‘We wanted to create a foundation of design that really truly supports women’s lives so she can go anywhere and do anything. Pieces that she can wear the hell out of’.

 

If you too are looking for pieces that you can wear the hell out of (and frankly, who isn’t), this way please.

Shop Apiece Apart ►

 

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We wanted to create a foundation of design that really truly supports women’s lives so she can go anywhere and do anything. Pieces that she can wear the hell out of.

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