Stussy was founded in 1979 by Laguna Beach surfer, Shawn Stussy, as a surfboard business. In 1982 the company attended the Action Sports Retailer Show, with the aim of selling surfboards. Stussy screen printed some logo tees to supplement income and promote the boards By the end of the show he had sold 24 surfboards but over 1,000 tees. Stussy as a streetwear brand was born.
Key pieces for SS22 include the Diamond Quilted Vest, Shaggy Cardigan, Dice Pattern Shirt and the Bent Crown Sweater. This is Stussy playing to their not inconsiderable strengths. And don't forget the printed tees.