Founded in 2012 by two Parisian friends, confusingly named neither Louise nor Misha but Marie and Aurelie (the Louise is the grandmother of one, the Misha is the mother of the other). Inspiration from the collection draws on the travels of the duo and production is mainly in India. Expect a particular interest in handwork (lots of embroidered details and appliqued embellishments) by local artisans.

We loved SS24 which plays to our vision of a perfect Provencal Summer and features block print sundresses, plain cotton blouses and the prettiest floral tops. If you’ve booked a house with a pool on the Cote d’Azur, make sure you pack a Louise Misha swimsuit.