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SS20: Meadowlands

Spring at The Hambledon

Yep. It's that time of the year again. Fresh season. Fresh ideas. Fresh inspiration. Spring 20 at The Hambledon is titled Meadowlands: a world of flowers and colour and nature.

The Background


Putting a seasonal plan together takes a while. Our fashion buying is usually done a year in advance and we spend the time not only choosing the clothes and selecting the brands but identifying overarching themes. And if we can't identify a clear theme, we shoe horn a theme of our very own making into the shop. Meadowlands was very much not a shoe horning exercise. There is a marked trend towards natural materials, botanical inspiration and more romantic imagery across both homeware and womenswear (menswear tend to tread its own path). We do like to tell a story and Meadowlands gives us the opportunity to link all our departments into some kind of pastoral, coherent whole.

A floral still life painting
A table in an apple orchard
Vintage blue floral fabric
A girl in a wheat field
An arts & crafts painted barn door

The Inspirational Painters


Art movements can very often provide a beautifully clear sense of a story. We looked to Ben Nicholson, Winifred Nicholson and Ivon Hitchens and the Seven and Five Society in the mid 1920s. Much of this period of their painting combined still life and landscape; featuring plants and flowers in the open windows of uncluttered rooms with views to the countryside beyond. The colours are predominantly chalky and soft with occasional shouts of sharper hues. The tone of the paintings is gentle and calm.

A collage of 1920s still life paintings from our SS20 Meadowlands theme.

Embroidery and Costume


Many of our SS20 collections draw on historic rural and traditional clothing and embroidery for inspiration. We've looked particularly at Hungarian folk costume with its beautiful floral embellishment and English country smocks for the intricate stitched detailing. 19th Century darning samplers and Victorian patchwork, with their unmannered mix of colours but clear geometric structure and modern textile artist Alexis Teplin add extra dimensions to the theme. Obviously we're not designing a collection but we're putting together imagery which creates a feeling for the story as a whole.

A collage of rustic and traditional clothing and embroidered fabric from our SS20 Meadowlands theme

Little House on the Prairie


Impossible to have a Meadowlands theme without referencing Laura Ingalls Wilder and the opening title sequence of the TV spin off with the girls running down the grassy hill (as a child of the 70s it's very difficult not to reference Little House on the Prairie in many circumstances). This is Victoriana costume, pastoral idyll, sunny days, ditsy floral prints and family values writ large. We are definitely feeling in a nostalgic frame of mind for SS20.

A collage of images from The Little House on The Prairie tv series from our SS20 Meadowlands theme

The Gardens


Great Dixter's meadow seemed the perfect place to start. Who can fail to be inspired by Christopher Lloyd's beautiful Sussex garden: a seemingly artless and graceful place, which appears to celebrate serendipity but is, in truth, immaculately and very carefully designed. And we always love Amy Merrick and her relaxed florals. SS20 is very much about living outdoors.


Check out our Meadowlands Pinterest board for more inspiration, and featuring unique homeware and womenswear which celebrates the theme.

See Our Meadowlands Pinterest Board ►

A collage of gardens, landscapes and flowers from our SS20 Meadowlands theme