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Q&A with Tinne Mollatt from By TiMo

We are delighted to welcome brand new collection, and first ever Norwegian brand, to The Hambledon. We sat down (not actually, as she was in Oslo and we were in Winchester) with designer Tinne Mollatt to find out all about By TiMo.

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We are delighted to welcome By TiMo to The Hambledon. This is the first Norwegian brand we have ever sold. What is the fashion scene like in Norway.

Thank you! We are delighted to work with you too! It’s very new – and small! Norway don’t have that much of a fashion history, so the fashion industry is quite young in Norway.

How has Tine's background in theatre design influenced the collections

My main form of inspiration always comes from vintage, and old things. Being with the theatre earlier days I got fascinated by the environment filled with history, old costumes and all the “drama”.

The print designs are beautiful. How do you go about sourcing?

We create all the prints in house, something we are very proud of! The prints are either created from scratch, or they can be inspired by something old, like an old print on a vintage dress or from an antique wall paper or cup of china.

We think of Scandinavian design as somewhat architectural and minimal. By TiMo's aesthetic is very different. Why do you think that is?

That is very correct! We have always had a more continental approach to our inspiration and don’t necessarily think of us as very Norwegian or Scandinavian. What we though all have in common is our focus on sustainability and ethics, this is really at the core of many Scandi brands nowadays.

Which pieces from this collection have found their way into your own wardrobe?

I always bring home my main inspiration for the season, both styles, prints and colours. What always fascinating me is that it just fits every other seasons hanging in my wardrobe.

Do you have a theme or a particular inspiration for every season?

Yes, always! I always have mode or set in mind when I create, may it be a period of time in history or a place I’ve recently visited. But overall, my main form of inspiration is always vintage.

How has your design process evolved over the years?

It has gradually become more and more dress-focused over the years. I am a tailor from the beginning and have a traditional tailoring degree, so this was what I started out with!

If you could dress anyone in By TiMo, who would it be?

Right now; probably Meghan Markle.

Gwyneth Paltrow was spotted wearing By TiMo. How did this influence the course of the brand?

We did a collaboration with goop.com and Gwyneth a few years back! An amazing woman and team to work with, and it really opened up our knowledge and name towards the American market in particular.

Who do you work with and how does the typical day go?

As always I have many many balls up in the air! Right now we have just finalized all the colours and prints for AW20, but at the same time we work with sampling on SS20 and Pre Fall 20 too. I’m also the head of the company, so basically everything goes by me on a daily basis! No day is the same!

There is an increasing interest in sustainability in the fashion industry, can you talk a little about your production processes??

Of course! We are very proud of the way we produce and hold it very close to our hearts.

Long Lasting
We work with long lasting fabrications, shapes and trends. Pieces that are made to last, that can be washed over and over again. Clothes that are made to live in a girl’s wardrobe for years to come.

Viscose
Did you know that viscose is made out of trees?
Deforestation is a major problem as a result of the fashion industry. Viscose is an important fabric for us at byTiMo, and almost all our dresses, tops and skirts are made out of 100% sustainable viscose. For every tree we take to make this viscose, we plant three more, making sure we don’t take more than we give back. Our viscose is 100% FSC Certified.

Recycle
We recycle the water used when colouring and printing our fabrics, so we don’t pollute the rivers and drinking water where we produce.

Code of Conduct
We are proud to say that we work with a strict Code of Conduct towards all our suppliers and ateliers. This guarantees us that the workers are taken well care of, meaning given a proper wage and safe working environments.

By TiMo takes its social respobsibility very seriously. Can you tell us about your initiatives to empower disadvantaged women.

We work closely with the Women’s Shelters in Oslo, giving complete clothing packages to girls in crisis.

Our e-commerce site is operated by women who have been victims of difficult life circumstances, with help from the City Mission. When you shop at byTiMo.no, you are making a direct difference in another woman’s life.

In 2018 we helped starting the non-profit social innovation project “Ni en More” in Juarez, Mexico. We taught local women the skill of sowing and gave them a safe working environment. Read more at nienmoreshop.com.

You're based in Oslo. What are your top tips for things to do in the city?

Oslo is surrounded by the most beautiful nature! We have the sea and mountains all around us, so I really recommend enjoying our beautiful nature! We also have a really up and coming food scene; with great new restaurants such as Bass Oslo and Rest (which focus on using left over groceries!).