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SS19: Provence to Provincetown

Here at The Hambledon we like nothing better than to tell a story. This spring we are narrating a tale of Provence to Provincetown. This is a world of lovely contrasts: embracing 18th Century Europe and following a Mayflower voyage across the Atlantic to the New World.

We'll be mixing elaborate pattern and utility plain; faded old and shiny new; making way for florals, both real and imagined; and mixing Provencal prints and Southern French ease with East Coast Americana and a little nautical elegance. There will be Indian block prints and seersucker. There will be braided rugs and rag cushions. There will also be Napoleonic perfume and Parisian papiers dominotes. This is a particular kind of immigrant story.

Does it sound like a dog’s dinner? We have such a clear idea of the look and had such a struggle putting it into words. But we were ready for something gentle and pretty, riffing on a bit of history and embracing a bit of craft. Suffice to say, our muses for this season are the inimitable Martha Stewart c. 1985, Ralph Lauren’s take on Waspy New England and our very favourite John Derian. And all by way of 18th Century French design, a love of all things European and a certain colonial privilege.

We started by getting lost in Paris and winding our way through the back streets of the Marais until we found the atelier of Antoinette Poisson. Their resurrection of old French printing techniques, ornate design and beautiful colour was an inspiration and their papers and textiles have been the anchor for all our choices for Spring 19. This is ably supported by heritage French fragrance brands, some luxe Northern European soft furnishings and Swedish Chinese china from By Mutti, reflecting on a nautical past.

We are loving our North Carolina braided rugs from The Braided Rug Company. And we're mixing in homespun baskets, basic enamelware, cotton accessories and table linen and lashings of dried flowers. The shop will have a European elegance and a pioneer charm

Antoinette Poisson