What is HAY?
Founded in 2002 by Rolf and Mette Hay, Hay is committed to working with the best designers from all over the world; to nurture young design talent and to develop cutting edge technology and innovative research to create high quality products and to make them available to a wide audience. Everything Hay makes draws from three primary sources of inspiration: art, architecture and fashion.
“What I admire about art is the unexpected, the originality; architecture is of course the context and the home of what we make, and fashion has a wonderful dynamism to it, reflecting the spirit of the time and what’s happening right now. I would say that the best products we have done, they may exist somewhere in between these three environments, drawing from a little bit of everything.” — Rolf Hay
And it won't surprise you to know that Rolf and Mette are best friends with Ditte and Nicolaj Reffstrup, the founders of Ganni. Copenhagen is a very small and very creative place.
Unlike some other contemporary design and furniture brands, Hay has made accessibility a key factor in the business, not only in terms of price points but also the design concepts. As Mette says:
“It’s not about turning a toothbrush into an art object to display in your living room,” Mette explains, “but about making quiet, ordinary moments a bit nicer—that’s the backbone of what we do.”