Norse Projects Project 10.03 - 18.04
We love working with this brand and they consistently come up with the goods so there was never any question over inviting them back for a second stint in our project space, this time launching their SS17 menswear and womenswear collections.
The lovely Tom, who looks after their UK sales and marketing, arrived on Friday to set up and talk us through the season. Four rails of clothes and a flat-lay of accessories later, the space effortlessly transformed into a perfectly clean and simple presentation of Norse Projects SS17. And with that it was time to open it up to Winchester's Norse Projects fans for a special Friday evening gathering. Boys and girls, young and old, it was typically Danish and relaxed in style. We sampled some Danish pale ales, swiped some Norse socks from a lucky dip, and had a closer look at what the rails had in store.
As always, Norse Projects are sticklers for good fabrics and this season is a real highlight. There's lots of Japanese and French expertise here; for the guys, a double layered popover shirt, breathable hemp t-shirts, mercerized cotton tops and inside-out sweaters; and for the girls, a true indigo short-sleeved denim dress and proper PrimaLoft collarless jacket. They've also collaborated with Elka again on a really great men's and women's raincoat. And we are loving the Rothko-inspired pastels. It's all here until 18 April, and to mark the ocassion we have a bundle of their iconic accessories to giveaway. Just follow the link below to enter.