Describe a typical working day at M.C. Overalls HQ?
I like to be in-store around 8.30am, knowing I have a decent slug of time before the store opens at 11am. A quick clean up and a straighten of product to a freshly spun bit of vinyl on our turntable (I usually tweet that selection like a terrible muso), then downstairs into the studio to make freshly-ground strong coffee and wade through overnight emails or contacts via insta etc.
Foreign investors and supply chain means there tends to be a string of things to address everyday. I keep a rather long hand-written list of things to do as my mouse track-pad - like an evolving conscience - whether that’s collabs to explore and activate, finances, book-keeping or legal matters to attend to, campaign and social content to review and prepare for release, sales and stock checks, all on top of product design and development conversations.
I confess I also run my music management business, HOOP, and CALM, a mental health charity, from the very same desk, so there are likely a few healthy distractions across any given day, to keep my mind lively. I tend to schedule meetings over breakfast or tea time (I love a sausage or a late espresso), to keep the body of the day clear, but increasingly invite folks into the studio to explore how we might collaborate.
The high point of every day is inevitably meeting a new customer or collaborator, walking them around the collection (what’s for sale, what’s coming next and what we’re planning) and spinning our brand story. That instant feedback is vital. And reaffirms why we’re bleeding for this business.