Autumn 2018: General Store
Here at The Hambledon we like nothing better than to tell a story. We love to reinvent the shop each season and spinning a yarn and telling a tale is the perfect device. The story for Autumn 18 on the ground floor (the home of all things Home) is General Store. Taking our initial cue from our 1940s inspired womenswear collections on the first floor (home of all things Women's Fashion), films from the period and documentary photographs, we have imagined a corner shop somewhere in an English town selling all kinds of utility household items. This is traditional shopkeeping at its best: piled high (we haven't been slavish to truth and everything is off ration at The Hambledon); wrapped in brown paper and string; nostalgic, simple and beautiful.