Founded in 1995 by Fraser Moss and Jimmy Collins, YMC (You Must Create) is renowned for its easy-to-wear pieces that form the building blocks of the modern wardrobe. With a title borrowed from one of industrial pioneer Raymond Lowry’s quote: 'You must create your own design style', this call to arms has strongly influenced the YMC ethos. Inspired by designer Fraser Moss’s love and knowledge of subversive music and arts, vintage militaria and workwear, and a post punk attitude, YMC clothes are identified by a keen eye to detail, an emphasis on texture, colour and print and a strong creative spirit.
Get ready to channel your inner Barney Rubble. This is the Flintstone collection, in a very good way. Leopard print fleece, slub tees, soft flannel pants, shetland knits. We're all about texture and earthy colours. Not so much about the animal skin toga.
AW19 collection is now available instore and online.