And a very warm welcome back to YMC. It has been a few years but we are very pleased to see this key British brand back in the Basement.
Founded in 1995 by Fraser Moss and Jimmy Collins, YMC (You Must Create) is renowned for its easy-to-wear pieces that form the building blocks of the modern wardrobe. With a title borrowed from one of industrial pioneer Raymond Lowry’s quote: 'You must create your own design style', this call to arms has strongly influenced the YMC ethos. Inspired by designer Fraser Moss’s love and knowledge of subversive music and arts, vintage militaria and workwear, and a post punk attitude, YMC clothes are identified by a keen eye to detail, an emphasis on texture, colour and print and a strong creative spirit.
Spring looks to the original iconoclasts of the Beat Generation and this collection is a nostalgic take on Greenwich Village in the early Sixties. Print open collar shirting is key (we love the Malik) and the relaxed Hand Me Down trouser.
SS19 collection is now available instore and online.