We love the clothes. We love the ethos. We love their mission statement to 'build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis'. And we love founder Yvon Chouinard and his whole intrepid thing.
Something of a departure for the Spring. Patagonia is all about the 80s. Think mint, washed orange and sky blue. Think light weight shorts and nylon popovers. There's a new backprint logo tee. And we have the board shorts.
Find out more by reading our Provenance article on Patagonia here.
SS19 collection is now available instore and online.