Copenhagen's coolest menswear was launched in 2004, spinning off their similarly named store. Norse Projects combines functional Nordic workwear and contemporary streetwear to create a label of brilliant wardrobe staples. It's all made in Europe. And it's all good.
This being menswear and football being the analogy of choice, Norse this season is a game of two halves. There is all out 1988 Balearics with lilacs, cream, softest grey and super faded denim. Or you can go classic Norse with easy peasy (and really very lovely) navy and grey. Never fear, the Aros chino is here.
Read our interview with Mikkel Krath from Norse Projects here .
SS18 1st drop now available in-store and online.