With a history of working at Bruuns Bazaar and Stella Nova, we knew we were on to a good thing when Danish designer Kamilla Byriel launched her own brand. Mixing her personal love of strong basic materials expressed in raw simplicity, Lollys Laundry is understated luxury that everyone can afford. Easy to mix and match, you can style your look up or down, from classic romanticism or the tough rock chick look.
This season may be the most perfect yet produced by Hambledon faves Lolly's Laundry. This is a beautiful, beautiful collection which belies its affordable price. Let's imagine candy stripes and boating stripes in pale pink, blue and yellow. Let's have some beautiful prints (Chinoiserie and Indian inspired florals). Throw in some fashion forward ruffles. And the pieces: tiered maxi dresses, mini shorts, sundresses, kaftans, smocks, tops, pyjama pants. Just lovely.
SS19 and SS19 High Summer collections are now available instore and online.