Cardigan is a small town of 4,000 good people. 400 of them used to make jeans. They made 35,000 pairs a week. For three decades.Then one day the factory closed. It left town. But all that skill and knowhow remained. Without any way of showing the world what they could do.
That’s why David and Clare Hieatt (erstwhile of Howies) have started The Hiut Denim Company. To bring manufacturing back to Cardigan and to breathe new life into the town.
This is where you are getting your rigid denim this season. 13oz Turkish milled fabric. Coda: a classic slim leg, button fly, mid rise, raw denim. Girlfriend: Lower in the rise, sitting just above the ankle. 13.oz denim. Rinsed once.
Find out more about Hiut in our Provenance article here.