Welcome, welcome Hartford. This is our very first season with this French brand. Founded in 1979 by Yves Charaton, Hartford reimagines US wardrobe staples for a more European sensibility. Using classic fabrics (French linen, cotton from Albini in Italy, Japanese Maruwa shirting and Liberty prints), the brand started with a line of men's shirts (so far, so Bellerose, no?) and has since expanded to include a full men's and women's range.
Womenswear has borrowed liberally from the menswear fabric box. Check out pin stripe cotton tops, seersuckers and cotton voiles. The palette is softest blue, navy and white.
SS18 collection is now available in-store.