Welcome to Pre Fall 19, titled 'Culture Clash' and we can't put it better than Ganni's very own Ditte Refstrup:
'Growing up in the countryside, I wanted to be anywhere else, living in Copenhagen or a city someplace. We were so isolated. I had a strong sense of what I wanted to wear, but you wouldn't call it fashion exactly. I bought all my clothes in thrift stores and I had no idea there was this job of fashion designer. Then when I was 14 I went to Liverpool to stay with my sister at the university. Imagine it. I was this naive country girl who'd never left Denmark stepping into Britpop mania. In Liverpool I heard bands like Pulp and Elastica for the first time. I discovered punk and stayed out dancing...the whole world cracked open. With Pre Fall I think there is that duality in the collection. You have the innocent country girl and something darker and messier.'
Autumn 19, titled 'Life on Earth' celebrates the global Ganni girl (yep, we all want to be her) so expect signature Ganni styles with imagery drawn from the overarching theme. Loving the mesh top, loving the planet dress.
A contemporary fashion brand, founded in 2000 by an art connoisseur and gallery owner, Ganni now has followers worldwide. Based in Copenhagen, owned and run since 2009 by husband-and-wife team creative director Ditte Reffstrup and CEO Nicolaj Reffstrup, it is guided by founding Danish principles of immaculate design. This is a collection we are very proud to have in the building: it is both extremely wearable and beautifully playful. There are enduring styles which are reinvented each season and brand new pieces to add to your wardrobe.
Pre Fall '19 and AW19 1st Drop collections are now available instore and online.