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DL 1961

With DL1961 (it stands for Denim Limited and 1961 is the year of the founder's birth, and also apparently a very lucky number in Chinese numerology) we are all about the fabric technology and the fit. Their 'smart denim' requires half the dye, half the water and half the energy it typically takes to produce traditional denim. But it's definitely not all about its sustainable credentials, these are great jeans in some very good shapes. Check out Florence (ankle skimming skinny), Mara (straight leg), Farrow (high rise slim). Spring features some lovely new washes for the season and the brand new Margaux. DL is from New York.

SS18 collection now available in-store.