Champion x Beams
We love a collaboration. Tokyo Beams are channelling US baseball this season and going crazy for ditsy logos on legwear and outsize graphics on tees.
The home of the hoodie, originator of the sweatshirt, pioneer of the Reverse Weave, Champion has always had innovation at its heart. Founded by the Feinbloom brothers in 1919, their first university partnership begins with Michigan and word quickly spreads to other sports coaches from universities and schools around the States. 1934 sees the launch of the Reverse Weave, a pragmatic solution to the need to wash all sports kit together without damage (the warp of the fabric running sideways instead of vertically with side panels to help maintain its shape and eliminate shrinkage).
AW18 collection is now available instore and online.